Workshop on September 4 2013 at WeCo Edgecliff
The secrets of SEO for Startups
Principle SEO Consultant, Online Marketing Works.
Thursday the 4th of September, from 6:30pm to 8:00pm.
Despite start-ups being in the trenches and focusing purely on developing their product/service, SEO can be a fundamental supplemental benefit when planning your marketing mix. Most start-ups disregard SEO and wait until after they are more established, which means lost opportunities in terms of brand visibility and potential new customers.
Vahe Arabian is the principal SEO consultant for Online Marketing Works, and specialises in showing professionals, entrepreneurs and small businesses that online marketing can actually work, starting with SEO as one of the main and most cost effective methods.
As a specialist Search Engine Optimisation (SEO) professional for almost four years, Vahe’s experience has allowed him to deal with businesses of all sizes from professional services small businesses to enterprise SEO clients across the automotive, FCMG and online publishing industries.
Vahe is an Online Marketing Certified Professional, as well has having his practitioner certifications in web analytics, social media and conversion optimisation, hence providing holistic online marketing recommendations that can applied in search engine optimisation practices to therefore improve the overall quality and effectiveness of your digital marketing efforts.
This workshop will be focused on the key principles for SEO and how this practice should be applied when start-ups are looking to establish their online presence using their website for organic search.
Understanding what SEO is and the search engine landscape
The critical factors towards SEO success
Key SEO tasks for SEO startups and why they are important
Common mistakes start-ups can make and how to avoid them
How to be more strategic in your website marketing efforts
You will learn how to generally assess and compare the effectiveness of your website SEO efforts, by viewing practical analysis and strategic SEO recommendations of other websites, through a site clinic session.
Students should have a website or idea ready for SEO for their website. Students should bring: a laptop and/or notepad with a pen to write notes.
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