7 Tips for Choosing the Right SEO consultant
Are you thinking of hiring an SEO consultant? Or do you want to know how to select the right consultant? If you have these questions, you have come to the right place. Hiring the best consultant is the best thing you can do. This is because there are so many consultants, so you might hire the wrong ones if you are not careful. Therefore, you need to learn how to pick the right SEO consultant.
The following are the tips for choosing the right SEO consultant.
Reputable SEO consultants should share a brief list of their current clients and their former clients. The references can help you know if the consultant is qualified for this job or not. You will also know if the consultant is the one who worked on those SEO campaigns. Ask these clients if they saw any changes on the search engine rankings of their website and if their conversion rates improved. Pick the consultants that improved the search engine rankings and conversion rates of their clients.
2: SEO Techniques
Avoid the search engine optimization consultants that do not share in detail how they are going to rank the website in the search engines. These consultants should be able to tell you the strategies that they are going to use to increase the search engine ranking of a website. They should also tell you how long they will achieve the goals of your SEO campaigns.
There are some consultants that may use blackhat SEO techniques. Never hire these consultants, because your website or blog will be penalized.
There are SEO consultants that will guarantee you that your website will achieve a number-one ranking on the search engines. Never hire these consultants, because it is impossible to guarantee number-one ranking on the different search engines. These consultants are just making bogus guarantees, so that you can hire them. There are some that may even tell you that they have an insider relationship one of the big Search Engines. Avoid them. The search engines are the ones that control the websites that rank on their search results.
4: Experience of the Consultant
There are some SEO consultants that have been ranking websites in the search engines for several years. Hire these consultants. They are more experienced and they have used and mastered different search engine techniques. They have expertise in different SEO techniques. However, there are some consultants that have not been working for a long time. They may not know some of the best search engine optimization techniques. That is why you need to avoid them.
5: Changes Made to the Website
Make sure that the SEO consultant you are hiring will share the changes that he/she makes on your website. SEO requires a number of changes on an existing website. Therefore, you need to know exactly the changes that consultant is planning to make on your website. You may tell the consultant to ask you for permission if there are changes that need to be done on your website. For example, if the consultant wants to modify the existing HTML codes on your website; he/she should ask you for permission first.
Ask the consultant how he/she will communicate and how often. The customer service and communication styles of these consultants vary. Find someone whose communication style fits your needs. Find out how often the consultant will reach you with status updates.
It is important to know how much the consultant will charge you. Ask if the consultant is paid per hour or by project. You have to know how much you are going to pay. This helps you to pick the right consultant that you can afford. Avoid the ones that are very cheap, because they may not know what they are doing. In fact, some of them may still be learning how to rank websites in the search engines.
These are the tips for picking the right SEO consultant. You have to do your own research before picking a consultant. Make sure that the consultant you are hiring has been ranking websites for several years. Never hire the consultants that don’t have references, because they may not be qualified for this job.