Montreal SEO 7 Services http://www.seo7services.com/ explains in this video:
Social media marketing is an excellent platform to use when you want to build and maintain a strong presence in your industry. Social Media can easily drive thousands of unique visitors to sites in minutes. Large companies have implemented and adapted social platforms into their advertising and marketing campaigns. The question now is: how can the small businesses capitalize from these platforms?
Social media benefits:
• Builds community and interaction
• Encourages brand loyalty
• Can create exposure (often virally)
• Enables you to listen
Social media drawbacks:
• Time consuming to build up and maintain
• Growth is often slow in many situations
• Difficult to assess return on investment (ROI)
For a small business to take advantage of any social marketing campaign, it has to understand that this requires time investment and that the return on investment or ROI will not happen instantly. Therefore, it is important to focus on essential segments in order to send out the message.
When a business is prepared to take some time and effort in order to become an active member in their local community using social media marketing, this will significantly help to expand the business. When investments are made to develop the website as a primary center for communication, digital media and social media efforts, then the sky will be the limit.